Naomi Klein y el fin de las marcas (Intelectuales) Paperback Book, eBook Download in EPUB, MOBI and PDF

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Brief introduction

No logo, la investigacion de Naomi Klein, puede considerarse la version moderna de El Capital. Como Marx, la periodista canadiense analiza las estructuras economicas y las relaciones de poder que...

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Bibliographic data

This edition of book was issued in Paperback. The volume of the book is 128 pages (approximate value, can be different depending on the edition). First book "Naomi Klein y el fin de las marcas (Intelectuales)" was published in 2002.

Original Title
Naomi Klein y el fin de las marcas (Intelectuales)
ISBN13
9788496089013
First Published
2002 year
Edition Format
Paperback
Book Language
Spanish
Number of Pages
128 pages
Ebook Format
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Naomi Klein y el fin de las marcas (Intelectuales)

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Description of "Naomi Klein y el fin de las marcas (Intelectuales)"

No logo, la investigacion de Naomi Klein, puede considerarse la version moderna de El Capital. Como Marx, la periodista canadiense analiza las estructuras economicas y las relaciones de poder que estas generan. Pero, casi dos siglos despues, ?quienes integran ese sistema en la actualidad?

?Tiene las mismas reglas? ?Que bienes estan en juego?Klein sostiene que las empresas No logo, la investigacion de Naomi Klein, puede considerarse la version moderna de El Capital. Como Marx, la periodista canadiense analiza las estructuras economicas y las relaciones de poder que estas generan.

Pero, casi dos siglos despues, ?quienes integran ese sistema en la actualidad? ?Tiene las mismas reglas? ?Que bienes estan en juego?Klein sostiene que las empresas ya no se dedican a fabricar productos u objetos, sino marcas.

Ya no se trata de lucrar con bienes fisicos, sino simbolicos. Y eso determina un cambio en el tipo de relaciones de poder en todos los niveles: desde las condiciones concretas de trabajo hasta el modo de enfrentarlos, poniendo en juego mucho mas que un puesto de trabajo: nuestra subjetividad, nuestra cultura, nuestra relacion con la vida. Sobre esos ejes de cambio Klein marca +el paso del producto a la marca y de to fisico a to simbolico; .

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About Author

Periodista cultural especializada en historieta, Co-coordinadora del Archivo Nacional de Historietas y Humor Gráfico de la Biblioteca Nacional.

Information about the author on the site: https://gtkrm.info/gOhAfJ.


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